I have been missing from the beauty-blogging scene for some time and in my absence it seems there has been a new trend floating around – no, it’s not a new must-have Urban Decay palette or a coveted ‘my lips but better’ lip range… it’s writing a book. If you’re a beauty blogger/youtuber, and you haven’t been living under a rock, and you want a bandwagon on which to jump, apparently writing books is one of those. This is something that makes me feel confused, skeptical but also a little bit happy to see what what we’re all lusting over really isn’t anything to do with product, but rather, knowledge and and social connection BEYOND social media. Well, perhaps not beyond, but, *back* towards traditional media (paper/books). It’s irrelevant how information is delivered to us, essentially, because it’s more important that we want it to begin with and want to learn and share and grow as we find out the personal stories of our favourite youtubers/bloggers/psuedo-celebrities.
In the so-called beauty community I think there is a burning desire within each member to be part of something greater than themselves. To be able to share ideas about and discuss all the things that are going on in the beauty world with people who share the same interests as them, not those who are only trying to sell them the items or fads which they’re discussing. A safe place in which being girly is celebrated and encouraged and where silly cattiness also exists as a weird, crappy counter balance.
It would be easy to say that youtubers writing books is simply a way of them selling out, but I think you could say that selling out could be done much easier than getting a whole book written simply to generate sales of a product. They could have done a collaboration with makeup lines or released their own products much easier than having to have written their own book which ultimately could build or destroy their entire brand (as could a dodgey product of course). I think the youtubers that have written books, do so to leave more of a legacy than just a perfume or a lipstick. I think a few of them probably see it mainly as a vanity project, but I do genuinely believe that a lot of them want to do it to not only please fans but to also give back to the community in some other, more meaningful way. You get to know these people in a very superficial sense through highly edited and brief clips of their lives but a book will reveal a lot more than that.
I, for example, would LOVE to see a book written by Marlena from Makeup Geek. Even if it wasn’t an autobiographical story, her humble beginnings to beauty entrepreneur story intrigues and inspires me to follow my own dreams, even if they aren’t in the world of makeup. Social media is so powerful because of the words that are written and the people behind them. I’m not saying the achievements of Michelle Phan or Zoella are anything to be shurgged off, but I would love to see someone who has gone through real, gritty life experience and gone through the pain of divorce and life and really changed her life around. The books written by the younger girls have a different audience and I think the older youtubers have a real opportunity to share their wisdom to women who are both in the younger demographic, but also to women who are their peers. A lot of my role models (hello jenna marbles) are a little bit younger than me and I don’t think that says anything bad about me, I think that says volumes about how influential she has been in such a short amount of time. People think that books are being written *down* to them but they forget that adults continually grow and that, in a commercial sense, adults aren’t the end of the product line… we are our own demographic and forgetting us would be a huge business mistake, if it all came down to dollars alone.
I’m not sure if this post articulately described what I intended to, but I think youtubers writing books is a good thing especially for the younger viewers because it actually encourages them to read again. To discover the wonder of writing and to appreciate the journey – that the communication continues off screen and everyone just wants to connect and be part of something special (the human race in my opinion!). If Makeup Geek ever writes a book I will definitely buy hers!