Youtubers (especially beauty ones) writing books – good or bad? or neither?

I have been missing from the  beauty-blogging scene for some time and in my absence it seems there has been a new trend floating around – no, it’s not a new must-have Urban Decay palette or a coveted ‘my lips but better’ lip range… it’s writing a book. If you’re a beauty blogger/youtuber, and you haven’t been living under a rock, and you want a bandwagon on which to jump, apparently writing books is one of those. This is something that makes me feel confused, skeptical but also a little bit happy to see what what we’re all lusting over really isn’t anything to do with product, but rather, knowledge and and social connection BEYOND social media. Well, perhaps not beyond, but, *back* towards traditional media (paper/books). It’s irrelevant how information is delivered to us, essentially, because it’s more important that we want it to begin with and want to learn and share and grow as we find out the personal stories of our favourite youtubers/bloggers/psuedo-celebrities.

In the so-called beauty community I think there is a burning desire within each member to be part of something greater than themselves. To be able to share ideas about and discuss all the things that are going on in the beauty world with people who share the same interests as them, not those who are only  trying to sell them the items or fads which they’re discussing. A safe place in which being girly is celebrated and encouraged and where silly cattiness also exists as a weird, crappy counter balance.

It would be easy to say that youtubers writing books is simply a way of them selling out, but I think you could say that selling out could be done much easier than getting a whole book written simply to generate sales of a product. They could have done a collaboration with makeup lines or released their own products much easier than having to have written their own book which ultimately could build or destroy their entire brand (as could a dodgey product of course). I think the youtubers that have written books, do so to leave more of a legacy than just a perfume or a lipstick. I think a few of them probably see it mainly as a vanity project, but I do genuinely believe that a lot of them want to do it to not only please fans but to also give back to the community in some other,  more meaningful way. You get to know these people in a very superficial sense through highly edited and brief clips of their lives but a book will reveal a lot more than that.

I, for example, would LOVE to see a book written by Marlena from Makeup Geek. Even if it wasn’t an autobiographical story, her humble beginnings to beauty entrepreneur story intrigues and inspires me to follow my own dreams, even if they aren’t in the world of makeup. Social media is so powerful because of the words that are written and the people behind them. I’m not saying the achievements of Michelle Phan or Zoella are anything to be shurgged off, but I would love to see someone who has gone through real, gritty life experience and gone through the pain of divorce and life and really changed her life around. The books written by the younger girls have a different audience and I think the older youtubers have a real opportunity to share their wisdom to women who are both in the younger demographic, but also to women who are their peers.  A lot of my role models (hello jenna marbles) are a little bit younger than me and I don’t think that says anything bad about me, I think that says volumes about how influential she has been in such a short amount of time. People think that books are being written *down* to them but they forget that adults continually grow and that, in a commercial sense, adults aren’t the end of the product line… we are our own demographic and forgetting us would be a huge business mistake, if it all came down to dollars alone.

I’m not sure if this post articulately described what I intended to, but I think youtubers writing books is a good thing especially for the younger viewers because it actually encourages them to read again. To discover the wonder of writing and to appreciate the journey – that the communication continues off screen and everyone just wants to connect and be part of something special (the human race in my opinion!). If Makeup Geek ever writes a book I will definitely buy hers!


Don’t worry, I’m still alive, I’m assuming that’s a good thing?

As much as I love beauty products and makeup and sharing, life does get in the way and keep me away from these loves. My fiance and I have started Ice skating which has been really fun and he’s taking up indoor soccer too which is great. We recently got a foster kitten named ‘Hunter’ to accompany my shy little dog of 3 who is really coming out of her shell. I am on an intensive weight loss program which may have just been ruined by my binge eating tonight. My favourite lipsticks just have not been a priority. 

That doesn’t mean I haven’t noticed the new releases (Well the ones Australia has) or coveted this lipstick or that lipstick or that foundation or that setting powder. I want them all. But I can’t afford them all unless I win some sort of lottery and even then I can take care of business and then invest all my time into beauty and my love of dogs, because, if you didn’t know, Lizzie is my name and Millie is my pup’s name. Hunter has to fit in here somewhere, but we’re still thinking about that. Maybe he wouldn’t mind doing my makeup sometime 😉

Anyway I’ve missed you all and your beautiful photos and reviews and wonderfulness. You guys are so amazing.

Favourite Oscars 2014 Makeup Looks

Favourite Oscars 2014 Makeup Looks

I can pick my Oscars 2014 favourite makeup looks when I see them and I think to myself,
“I totally want to recreate this!” These ladies NAILED IT with their amazing faces. Firstly, Cate Blanchett looks ethereal in minimal ‘no makeup makeup’ paired with undeniably bold lashes. Her look is so fresh, modern and simple. Secondly, Angelina Jolie’s cat-eye/smokey-eye hybrid looks grown-up sultry, a face that suits her persona to a tee. And last but not least, Emma Watson wears a graphic velvety rich lipstick paired with a hazey paired-down smokey eye and tousled yet formal hair, perfectly smouldering.

What were your favourite Oscars 2014 makeup looks?

P.S. Elephant in the room: I’ve been absent for a little while, and I will let you know the low-down in a future post when I’ve got myself together!